Red Robin was my for-profit company for Exercise 1. My daughter and I love this restaurant and we always look forward to having our favorites: Turkey Burger and Corn Dog—my daughter also looks forward to getting a helium balloon after our meal!
Red Robin has an online presence through a website, an official Facebook page, a YouTube channel, Twitter, and LinkedIn. There are also several non-official Facebook pages about Red Robin featuring local restaurants, menu items, and check-in pages.
The official Red Robin social media sites are updated frequently and clearly provide interaction between the company and its clients, especially in Facebook and Twitter. For example, a person complained in their Facebook page “never got my free burger when me and my wife registered we both have birthdays in september nothing happened” and the restaurant replied “Happy Birthday Month to you and the wife! Email us at guestrelations@redrobin.co
In their Twitter account a person tweeted “Nothin like @redrobinburgers and @Starbucks for breakfast. @teeH0 http://lockerz.com/s/138658069” and Red Robin replied “@Steph_Funni No judgement here!”
I believe Red Robin is using their official social media pages in an effective way. The content is frequently updated, and the followers are acknowledged and engaged. However, I believe Red Robin could do a better job tracking and engaging costumers at non-official social sites. For example, I checked my local Red Robin restaurant in Yelp (Lakewood, CA), and found several complaints. This situation could be an opportunity for the company to connect with costumers, listen to their praises and complaints, and find a way to make them happy and keep them coming back.
I also tried How Sociable? And found out that Red Robin has visibility score of 246.
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