This topic caught my attention because honestly I did not know what “Destination Web” was. Now I know I already knew what it was, although I was not familiarized with the expression.
I found an article by Steve Rubel titled Up Next: The Data Decade retrieved from forbes.com, with a definition of destination web: “The 1990s were all about browsing. In the dial-up days we would navigate from site to site--either to fulfill a certain goal or just for serendipity. Thinker Om Malik calls this The Destination Web Era.”
I was thinking about this subject just this week. I thought about how things have changed and how I would turn to Twitter or Facebook to find out the most current information about a company (events, promotions, coupons, news, etc.). However, I believe having a website is still important and necessary. For example, if you look for a big company/brand/product on Facebook you will find several pages, the official page plus others created by fans or by people dissatisfied with the company. Confusing! I tend to go to the company’s website first and from there find the official social media sites.
I know I have to meet my friends where they are: the coffee shop, the night club, the library… but I still need a home where my friends can come visit me. This is how I see social media vs. destination websites.
David Lee King talks about Steven Rubels’ article, and contends that instead of ending, the destination web era is morphing. Read more here.
More to read:
Introducing the New Net by Om Malik
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